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Description

Speakers

Josh Huff

Josh Huff

CEO / Co-Owner at Lighthouse Storage Solutions

Type

Workshops

Learning Objectives

You’ll learn: 

  • The real goals for every great self-storage manager 
  • How to succeed and feel more fulfilled in your role 
  • How to effectively read and interpret your management-summary reports 
  • Revenue-management strategies that’ll increase profitability 
  • How to create a positive service foundation for your customers 
  • How to set clear expectations for your tenants, so everyone is on the same page 
  • What to do when a customer comes to you with a problem 
  • Delinquency and collections best practices and habits 
  • Common tenant-related emergencies and how to respond to them 
  • How to identify your customer types and create buyer personas 
  • Sales skills and presentation strategies that really work 
  • How to handle customer objections 
  • Why and how to make the most of ancillary products and services 
  • An overview of marketing, your role and how it impacts the business 
  • How to properly showcase your facility, in person and online 
  • Simple ways improve your facility’s online presence 
  • How to ensure your website delivers a positive customer experience 
  • What “good” curb appeal looks like and the items that are most important to customers 
  • Maintenance tasks you must be able to address (daily, weekly, monthly, seasonal) 
  • How to vet, hire and work with service contractors, including how to negotiate contracts 
  • The essentials for site security, including vigilance and safety 
  • What to do in an emergency such as a break-in, onsite injury or natural disaster