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Description

Type

Workshops

Learning Objectives

You’ll learn: 

  • How to think like a customer (walk in their shoes) and understand their journey 
  • How to audit your own marketing and focus on what matters 
  • The top 10 components of a high-performing self-storage website 
  • Which marketing channels provide the best bang for your buck 
  • How to ensure that all your channels work together effectively 
  • SEO tips and tricks for ranking higher in your target market 
  • Hands-on guidance for optimizing your Google Business Profile 
  • How to use grassroots/community marketing to enhance your digital marketing 
  • How to target the right customers with paid advertising 
  • The do's and don'ts of social media 
  • What the real estate investment trusts (REITs) and other larger operators do well 
  • What can you do better than the REITs 
  • How to get the most out of your marketing vendors and partners 
  • What goes into a marketing budget